The distance MBA program in marketing, offered by the Pondicherry University, provides a great opportunity for corporate professionals and students across the country to pursue their education from the place of their convenience. The aim of the distance MBA course is to equip the students with proper marketing techniques that enable them to understand the latest trends in the market and successfully market products by way of effective communication. It is a great opportunity for professionals to learn to channelize their creativity for further growth in career, without having to quit their job or greatly disrupt their routine.

The Pondicherry University, apart from offering the regular on-campus program, also started the MBA in marketing distance-learning program in the year 1995-96, as a means of educating a larger section of interested candidates through advances in information technology. Candidates pursuing the distance MBA course can obtain course related information 24/7 and connect with faculty members through online chat and video, allowing them to effectively manage their time.

The distance MBA in marketing is covered in four semesters and includes topics like managerial economics, business law, marketing research, industrial marketing, logistics and supply chain management, retail marketing and advertising. While the first year primarily focuses on basic concepts of marketing, business law and concepts of management in other areas like HR, finance, operations, the second year covers more detailed and specific concepts of marketing like advertising, consumer behaviour, logistics management and customer relations. The distance education course work is designed by professors who are alumni of IITs and IIMs and industry experts, ensuring that there is no compromise in the quality of education.

Equipped with a world-class course like the distance learning MBA in marketing offered by the Pondicherry University, one can be assured of a great future in marketing. Apart from accessing the course by downloading it as E-books, it is also available on the “avagmah” app. Just download the app on your mobile phone and get all the videos and E-books from wherever you are! It also provides a platform to interact with industry gurus and experts from various fields, every month, to get an idea of the latest trends in the market.

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